Raising Over $18 Billion in Alternatives from the Advisory Market
Go inside the bag with Martel Day. Martel Day ran distribution for Inland Real Estate Group for over 25 years. Martel guided Blackstone, Starwood, and numerous other prominent alternative managers entering the advisory market. He specializes in advising on all aspects of distribution.
Timestamps
00:50 Martel’s background
03:41 BREIT’s impact
07:27 Alternative product structures
09:46 Entering the market
11:52 The biggest mistake managers make
15:14 Signing broker-dealers
20:01 Generating sales - the timeline
21:40 Wholesaling then vs now
23:30 The future of wholesaling
25:19 Traits of Martel’s #1 wholesaler
26:10 Advice for sponsors entering the market